A year ago, Pakistan Electronic Media Regulatory Authority (PEMRA) was having some fantastic luck, giving notification to different shows and notices left and right. From restricting Jalan, the reruns of Pyaar Kay Sadqay and Ishqiya to Gala’s roll notice featuring Mehwish Hayat; it seemed like PEMRA had a complaint on everything, paying little heed to the substance that was being appeared. In spite of the fact that PEMRA disavowed its choice not long after forbidding the dramatizations, netizens still raised their suppositions with respect to PERMA’s heedless choices. Presently, right around a quarter of a year into 2021 and PEMRA has struck once more. This time, the social-based TV One show Dil Na Umeed Toh Nahi gets the hatchet. On 23rd February 2021, PEMRA gave a notification to channel TV One, requesting that it audit the substance being appeared in the show sequential Dil Na Umeed Toh Nahi. PEMRA has allowed a five days notice to the channel to survey the show’s substance as per PEMRA’s implicit rules and has likewise been approached to present a report. When this choice was unveiled, PEMRA began accepting fire via web-based media. The crowd raised their voices against the choice and said that such stories should be advised as the show intends to bring issues to light with respect to youngster misuse and illegal exploitation. A few group even trusted that this choice will give Dil Na Umeed Toh Nahi a much-meriting bigger crowd, considering it is being broadcasted on the channel TV One, which isn’t just about as well known as other huge names like HUM TV, ARY Digital, and Geo Entertainment.Written by Amna Mufti and coordinated by Kashif Nisar, Dil Na Umeed Toh Nahi is set in three separate courses of events; each managing an alternate sort of untouchable. The 2008 one arrangements with a helpless family attempting to get by and a little youngster falling into some unacceptable hands; the 2012 one arrangements with a male centric culture where the top of the general public disallows young ladies from going to class and the current course of events spins around a lot of ladies working in a cutting edge whorehouse. Dil Na Umeed Toh Nahi is a dull and disrupting observe yet that is absolutely the point behind it. It intends to bring issues to light about friendly marks of disgrace that are regularly hidden where no one will think to look. The dramatization is made as a team with Kashf Foundation, the NGO behind making numerous social-based shows like Rehaai, Udaari, and Aakhri Station.
At the point when our TV channels are loaded up with dreary and loathsome storylines, Dil Na Umeed Toh Nahi vows to be a much needed refresher. On the off chance that PEMRA continues to hose the accomplishment of story-driven shows like Dil Na Umeed Toh Nahi, it wouldn’t be some time before our substance makers quit thinking outside the box by digging into various kinds, which is the thing that our dramatization industry frantically needs.