Priyanka Chopra Sparkles in $43 Million Necklace at Bulgari’s Rome Event

Priyanka Chopra, the global brand ambassador for Italian fine jewelry brand Bulgari, stole the spotlight at the launch of their latest High Jewelry collection, ‘Aeterna,’ in Rome on Monday. Making a grand entrance, she debuted a breathtaking 140-carat diamond necklace worth $43 million.The brand celebrated its 140th anniversary with a gala dinner in the city where it was founded, as detailed on its Instagram page.

Priyanka Chopra attended a special dinner at Terme di Diocleziano, also known as The Baths of Diocletian, along with other brand ambassadors Shu Qi, Anne Hathaway, and Liu Yifei. Priyanka wore a beautiful necklace from Bulgari’s new collection called the Serpenti Aeterna necklace, which is considered one of the brand’s most valuable Serpenti necklaces.

According to Vogue, the stunning necklace features approximately 140 carats of diamonds, representing each year of Bulgari’s history. The centerpiece is a rare rough diamond exceeding 20 carats, intricately cut into seven pear-shaped drops, making it one of Bulgari’s most valuable creations. 

Bulgari described the new collection as a celebration of the Maison’s commitment to continuous innovation. The evening featured a presentation of over 500 items, including jewelry, watches, bags, and fragrances, from the latest collection.

Priyanka Chopra joined Bulgari as a global ambassador in 2021. At the time, she said:There are so many things that drew me to this iconic brand, but what we connected on so organically is our mutual love for India and the beauty it has to offer…from the rare gemstones used in so many of Bulgari’s creations, to the scented flowers used in their fragrances and beyond. I’m looking forward to an amazing partnership…and of course, wearing lots of stunning jewellery!”

As Priyanka Chopra and other brand ambassadors graced the occasion, it underscored Bulgari’s status as a leader in the world of high-end fashion and jewelry.